Yo-kai Watch
Yo-kai Watch (妖怪ウォッチ Yōkai Wotchi, literally meaning; "Spirit Watch"), sometimes misspelled as Yo-Kai Watch or Youkai Watch, is a cross-media franchise created and developed by the Japanese company Level-5. The series focuses on Yo-kai that are causing mischief in the realm of living, where Level-5 called their project "daily life with ghosts". Ones who have the Yo-kai Watch are able to see Yo-kai.
First to be released in the Yo-kai Watch franchise was the manga series which started since December 15, 2012 in the montly magazine CoroCoro Comic. Ever since then, the franchise released its planned and long-awaited first titled game for the Nintendo 3DS and has since inspired an array of media which includes an anime, merchandise, a card game, movies, collaborations, own store, numerous manga, and various spin-off games.
History
Yo-kai Watch was first officially announced during the Level-5 World 2011, Level-5 Vision 2011, in Tokyo. During the footage, it was strongly revealed that the game was meant to be for the Playstation 3 before their shift on the Nintendo 3DS. Level-5 wanted to create an IP that is universal and long-lasting, while something new and highly relatable to children today. They explained further that Yo-kai are spooky beings which often appear in Japanese folklore, mostly related to either humans or objects were once attached to. Akihiro Hino revealed in an interview that he realized that Yo-kai never had been featured in video games and from there he started to think about some of the main characters. He came up with the concept of the Yo-kai Jibanyan and in order to write a story they conducted robust children research to understand them. He further explained that they tried hard to capture what they are most concerned about and about the settings he told that it was natural to have it take place in the real world and explained what function Springdale has in the games. Level-5 also took influences from the popular anime and manga series Doraemon which was started as a manga by Fujiko F. Fujio, a nom de plume of the duo Hiroshi Fujimoto and Motoo Abiko.
After the release of the first game, the sales were moderate in Japan with only 53,654 copies that has been sold and a second spot in their release week. It started to boom in 2014 after the release of the animation which have the game sold a total of 1.29 million copies and became one of the best-selling games on the Nintendo 3DS. The sequels of the game became extremely popular and the demands in other countries other than Japan were extremely high. The animation series that is based on the game, became one of the most watched animated series in Japan, which mostly ending in the top ten of ratings alongside with other popular animations such as: Sazae-san, Crayon Shin-chan, Detective Conan, One Piece, and Pokémon. The franchise gained as well numerous of cross-overs in Japan with popular characters from popular series or franchises. The popularity in Japan lead Yo-kai Watch to become a phenomenal creation, as it quickly became a multi-billion franchise. In overall sales, Yo-kai Watch sold 10,438,903 copies in Japan alone, which excludes digital sales.[1]
The western audience were interested in the game and plannings were revealed to release the game worldwide. However, due to the animation casting as well broadcasting it in different regions globally, the release of the first game was released seperately. In 2015, the first game was released in North America, South Korea, Australia and New Zealand. In 2016, Europe received the first game during the spring, being the last continent to receive the game. The animation of the series aired as well in the west, with only one season and as well a second season with an upcoming third season. The animation was revealed to be very popular in the west. The games were not popular in North America, but beloved in Europe mostly in Spain and France were the merchandise were purchased a lot of time. The first Yo-kai Watch game sold very low in North America with only 360,000 copies since 2017. This led Level-5 to change their plans for North America to make the franchise popular, brining events in North America ahead of Japan. The first Yo-kai Watch game sold much better in Europe than North America, and even Japan with 650,000 copies. The game are very popular in France and Spain, which the game even received high demands from the customers. The situation in Europe has led that Yo-kai Watch 2, will be debuting in Russia, which also the European marketing of the franchise has different plans than the North American markets and promoting the franchise in different countries.
