Yo-kai Watch: Difference between revisions
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There were various of explanations of its popularity ranged from catchy songs and dances, to being something parents and children could enjoy together. Hino in fact believed that the reason for its popularity was the relatable characters and situations relatible to modern childrens. Toy sales of the franchise where racking in 55.2 billion yen for [[Namco Bandai]] and the toys where frequently out of stock. People had to wait in lotteries to receive a Yo-kai Watch and searched hard got medals. Other merchandise had to wait longer due to the long licensing wait times which this demand made it the second highest product in Nikkei Trendy the same year. The franchise was a top seller in many other areas, as the [[Yo-kai Watch Guide]] was the number one book in 2014, the first theme song [[Geragerapo no Uta]] was the number 50 song on the Oricon Singles Chart and the movie had the highest opening of any Japanese film since 2000. ''Yo-kai Watch'' even had a special segment on Kohaku Uta Gassen, which is Japan's most viewed music program.
However, by 2015, the sales of ''Yo-kai Watch'' started to fall to number ranging from around a quarter to 1/8 of what they where in 2014. Known was that the prices where cut and there was less visible excitement among children. By the time the third game were released in the summer of 2016, it did not compared to the second game and was launched about half of what the sales of the second game did. The third game sold 632,135 units in its first week and the updated version of the third game sold half what the first game sold with 337,979 units. The toy sales where 10.4 billion yen and estimated to be at 6.3 billion yen in 2017. There were few theories by analysts, such as Ken Hōri of The Business Journal and Ollie Barder of Forbres thought it was mainly distribution issues; products that were ordered from the summer vacation where over stocked, because of the six-month waiting period for copyright approvals. Another reason he had was that the toys had incompatible medals with later watches, leading to a loss of interest. Barder and Sato of Siliconera also mentioned oversaturation, with it being Sato's main focus. The sales of ''Yo-kai Watch'' declines even further with the second version of ''Yo-kai Watch Busters'' selling only 208,540 copies in its first week.
== References ==
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